Personal communication spaces - The modern day mirage
Communication Growing up, our communication choices were few—telephone, letters, telegrams and fax. The options were limited, but each had a purpose. We learnt how to write letters, post cards and getting a letter was exciting. It meant you mattered to someone. As telephone calls became more affordable, it became easier to pick up the phone than put pen to paper. Slowly, personal letters became less frequent, while letterboxes began filling up with brochures, catalogues and junk mail. It was perhaps the first time a personal communication space started becoming commercial. The digital era Then came the 1990s. Email arrived, and suddenly everyone wanted an email address. Hotmail and Yahoo! were badges of the digital generation. Sharing your email ID felt modern and exciting. For a while, every email notification carried anticipation. It could be a friend, a family member or an exciting opportunity. Businesses soon recognized email's potential. Marketing budgets shifted from printed ...