Sales – The Lifeline of Any Business Over the years, I have often heard people say, “I am not in sales.” My response has always been simple: If you are in business, you are in sales. Whether you are an entrepreneur building a company, a leader managing a function, or someone aspiring for a senior position, sales is integral, it is a mindset. Sales is about understanding people, identifying needs, creating value and building trust. It is about convincing customers, teams and stakeholders that what you offer matters. Every leader is constantly selling — a vision to a team, an idea to stakeholders, or a solution to a customer. My own leadership journey started with sales. The 90's - a milenium ago 😊 I began my career driving corporate awareness and business development for an airline. In the 1990s, we were the first airline to introduce Business Class on domestic routes. The challenge was not simply launching a premium product. The challenge was creating a market for it. We had to:...